About AL-HAMRA

Iranian Realm of Knowledge Company is one of the subgroups of the Yasrebi Group Companies, which was established in 2008 and obtained the necessary permits for the production of fruit-rolled molasses tobacco from the country’s tobacco planning center.

After years of successful production in the UAE, Turkey, and Iraq and exporting to Europe, this company is now in Iran, relying on the technical knowledge of experienced and committed specialists and a fully mechanized production line in accordance with the latest technology in the world with Al-Hamra and Effendi brands.

The mission of our brands is to produce healthy, high-quality molasses tobacco using high-quality and first-class raw materials imported under the license of European countries with food standards. In this way, we have been able to reduce the harmful effects of molasses tobacco to a great extent and produce a product with minimal damage.

Also, in this way, by obtaining laboratory approval from the country’s tobacco planning and monitoring center, we have played an effective role in producing high-quality products, and we are always trying to pay special attention to consumers’ health by continuously increasing the quality.

Realm of Knowledge currently produces more than 100 different flavors with Al-Hamra and Effendi brands and sells them in 50, 250g, and 1kg packages in Iran and 10 other countries.

The vision of this company is to be at the top of the tobacco industry in the world.

Licenses and Certificates